Books are utterly intriguing characters.
They tell stories, share knowledge, make arguments, and they fondle, poke and jab our feelings.
However, on the Internet, they often come across as shy, reserved, even bland, types.
We help you considerably improve discoverability, perceived value, reader enjoyment, and sales of your books.
Reader desires and fundamental behaviors vis-a-vis books remain unchanged, and books still offer the same value to readers.
What has changed is the mix of media we use to discover, explore, buy, and enjoy books.
It is a hybrid mix, and readers only care about their better options. We care about helping you offer such options.
It can make an, often, significant difference at almost every point of an individualís interaction with our book.
When designing a site we think of the entire decision making and reading experience, and about how it integrates with other elements of the Internet.
Most readers will discover, find, and become curious about your books on the web. Much before they visit your site.
Your site, however, affects this process immensely, as it can get others talking about our books on social media, blogs, and elsewhere, and can positively influence indexing and ranking by Google.
Your visitors want to engage with, and share valuable content, and they will subscribe to a mailing list if they perceive value in doing so.
More importantly, they want to be convinced to buy a book they most probably came looking for.
So, we design beautiful and motivating web experiences that help your objectives.
Most readers prefer a bound book over its digital version, and it is unclear if this dynamic will change anytime soon.
There are, however, opportunities to enhance readers’ experiences through new digital features, via access to extra content, or by offering a book “in browser”.
We help you explore an exceptional array of such opportunities.
This last inch of experience must be purposefully designed to be quick, easy, and safe for your guests. Moreover, that is half the job, as herein lie many opportunities to offer more value to, and delight your customers.
We are constantly asking,
“why will someone buy a book
from your web store?”.
You probably want feedback from your site (and from other activities such as social media, search, campaigns) in a form that matches your objectives, and is in a language you understand.
We make sure that the right infrastructure is in place from the outset, and can help you design the reports that are meaningful to you.
Note: Images on previous pages depicting web site pages and “book in browser” content are taken from an internal project that allows us to field and present new design practices, functionality, and services.